Radio: Introduction to radio


Radio: Introduction to radio




Read Media Factsheet #224 Understanding the Industrial Context of Radio. This will give you a wider perspective on industry contexts for radio with particular focus on the industry theorists (Hesmondhalgh, Curran & Seaton, Livingstone & Lunt). Answer the following questions: 

1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age? 

Radio still reaches billions of people, although people have streaming services like YouTube or Spotify, it still is the dominant source of information and entertainment in developing countries especially where people have no access to the internet. 

2) Look at the page 4 section on media theories. Briefly summarise the ideas of Curran and Seaton, Hesmondhalgh and Livingstone and Lunt.

Curran and Seaton - The media output is concentrated in the hands of a few, horizontal integration leads to a large concentration of radio owned by large conglomerates.
Hesmondhalgh - The media puts profit over creativity, small radio stations who's main purpose it not to make money offers a more unique and individualised listening.
Livingstone and Lunt - Media regulation should be a consumer based approach

3) What is the definition of public service broadcasting?

"broadcasting intended for public benefit rather than to serve purely commercial interests."

4) Look at the list of eight key principles for BBC Radio on page 6 of the factsheet. Choose the three you think are most significant and explain why.

Universal geographic accessibility – you can listen to radio anywhere in the country. This is important because people value things being accessible to them all of the time especially when you can access everything instantly in the digital age.
Attention to minorities – inclusive and non-tokenistic programming. This is important because we live in a multicultural world and diversity and inclusivity is celebrated and valued. 
Universal appeal – across the board the programming will have something for all an everyone. This is important because it means everyone has a reason to listen and it is not excluding anybody, allowing for a very wide audience.

5) What does the Factsheet suggest is the future of PSB radio? Do you agree?

The BBC have attempted to gain a younger audience through the sounds app in hopes that when they get older they will pay for the licence fee however because of the threats of streaming services like amazon and Spotify the future looks precarious for them. I agree because I think that whilst the BBC sounds app is trying to appeal to all young people, apps like Spotify have a huge range of different types of content posted by anybody which may target younger people and the people who host them are more famous to younger people than they people who host the BBC radio stations.1) How does the factsheet explain that radio still holds cultural importance in the digital age?

Even with the rise of platforms like Spotify or YouTube, radio still reaches a large global audience. It remains a major source of news and entertainment, especially in developing regions where internet access is limited or nonexistent.

2) Briefly summarize the ideas of Curran and Seaton, Hesmondhalgh, and Livingstone and Lunt.

  • Curran and Seaton believe that the media is dominated by a few large companies. Through horizontal integration, big corporations control much of the radio industry.

  • Hesmondhalgh argues that media often prioritizes profit over creativity. Independent stations, which aren't focused on making money, offer more original and personalized content.

  • Livingstone and Lunt think that media regulation should primarily serve the needs of consumers.

3) What is the definition of public service broadcasting?
Broadcasting that is intended to benefit the public rather than serve purely commercial interests.

4) Choose three of the BBC’s eight key radio principles and explain why they are important.

  • Universal geographic accessibility: Radio can be listened to anywhere in the UK, which is important in a world where people expect instant access to content no matter where they are.

  • Attention to minorities: Offering inclusive and genuine programming is essential in a multicultural society where diversity is increasingly valued.

  • Universal appeal: The BBC aims to provide programming for all tastes, allowing it to reach a broad and varied audience without excluding anyone.

5) What does the factsheet suggest about the future of public service radio? Do you agree?
To attract a younger audience, the BBC launched the Sounds app, hoping those listeners will eventually support the license fee. However, with competition from platforms like Spotify and Amazon, which offer a wider variety of user-generated content, the future of public service radio remains uncertain. I agree, because Spotify offers more diverse content and features creators who are more popular with younger audiences, making it harder for the BBC to compete.

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