Intro to music videos

 1) What is the purpose of a music video?

A music video is made to show the song’s ideas and feelings with pictures. It helps get more people to listen to the song and makes the artist more famous. It also helps to tell a story or show the meaning of the song.

2) How has the digital age changed the production and distribution of music videos?

You don’t need expensive equipment anymore because you can use your phone or computer. Also, instead of waiting for TV to show the video, artists can upload them to YouTube or other sites to reach people all over the world

3) Which three major record labels are behind VEVO? What is VEVO and why was it created?

The three big record labels behind VEVO are Universal Music Group, Sony Music, and Warner Music. VEVO is a website where music videos are shown, and it was created to help artists make money from their videos and to share them on YouTube.


4) What are the key conventions of a music video?

Peformance
Story
Visuals
Style
Editing



5) How can narrative be used in music video? Give an example of a music video that uses a narrative.

A narrative is a story shown in the video. For example, in “Thriller” by Michael Jackson, there’s a story about him and his friends being chased by zombies, which makes the video like a mini horror film.

6) What examples are provided in the factsheet for intertextuality in music videos?

People like intertextual references because they feel like they understand something extra about the video, and makes them feel accomplished

7) Why do audiences enjoy intertextual references in media products?

People like intertextual references because they feel like they understand something extra about the video, and makes them feel accomplished

8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice for each of the following headings and explain how each one links to the heading:
  • Conventions (movement/narrative/artist)
  • Intertextuality
  • Representation
  • Audience
9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?

The video It Was A Good Day helped make hip-hop videos look relaxed and natural. It showed everyday life, not just fancy sets, and it focused on telling a story, which became a big part of many hip-hop videos later.



10) How important do you think music videos are in the marketing and promotion of music artists today? Are music videos still essential to a band or artist's success? You need to form your own opinion here.

Music videos are still very important for artists to promote their songs. They help people remember the song, see the artist's style, and feel connected to the music. Even though social media and streaming are big now, a music video can still make a song more popular and successful.

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