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Music Video: Postcolonial theory

  Postcolonial theory: blog tasks Wider reading on race and Old Town Road Read  this W Magazine deep dive on the Yeehaw agenda  and answer the following questions:  1) What are the visual cues the article lists as linked to the western genre?  The article lists cowboy hats, cow prints, rhinestones, fringed suede jackets, bolo ties, chaps, and knee-high leather boots as visual markers of the western genre. These cues are prominent in both fashion shows and music videos linked to the Yeehaw Agenda. 2) How did the Yeehaw agenda come about?  The term originated in 2018 from Bri Malandro, an American Texas based pop culture archivist. Her Instagram account, @theyeehawagenda, acts as a celebration and archive of black cowboy styles in pop culture, highlighting on figures like Beyoncé and Bernie Mac. 3) Why has it been suggested that the black cowboy has been 'erased from American culture'?  American cowboy culture has been strongly associated with whiteness...

Intro to music videos

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  1) What is the purpose of a music video? A music video is made to show the song’s ideas and feelings with pictures. It helps get more people to listen to the song and makes the artist more famous. It also helps to tell a story or show the meaning of the song. 2) How has the digital age changed the production and distribution of music videos? You don’t need expensive equipment anymore because you can use your phone or computer. Also, instead of waiting for TV to show the video, artists can upload them to YouTube or other sites to reach people all over the world 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? The three big record labels behind VEVO are Universal Music Group, Sony Music, and Warner Music. VEVO is a website where music videos are shown, and it was created to help artists make money from their videos and to share them on YouTube. 4) What are the key conventions of a music video? Peformance Story Visuals Style Editing 5) How can...

Old town road csp

Lil Nas X - Old Town Road: Blog tasks Background and cultural contexts Read  this Vox feature and podcast transcript on Lil Nas X and Old Town Road . Make sure you read the whole thing - including the podcast transcript - then answer the following questions:  1) What is the big debate regarding Old Town Road and genre? People argue if the song is country or not. It mixes country and rap. Billboard removed it from the country chart. #\2) What do you learn about the background of Lil Nas X and Old Town Road from the podcast transcript? Lil Nas X is from Atlanta. He made the song using a beat he found online. He called it “country trap.” It got big on TikTok. 3) What is the Yeehaw agenda? It is a trend where Black people dress in cowboy style. It mixes Black culture with country looks. 4) How did the story become a debate about race in America? Billboard removed the song from the country chart. Some think it was because Lil Nas X is Black. Country music is mostly white. 5) How ...

Final index

  1)   Introduction to TV Drama 2)  Capital: CSP case study and analysis 3)  Capital: Marxism and Hegemony 4)  Film industry assessment LR 5)  Deutschland 83: CSP case study and analysis 6)  Postmodernism and Deutschland 83 7)  TV: Industry contexts

Postmodernism & Deutschland 83: blog tasks

  Postmodernism & Deutschland 83: blog tasks Media Magazine -  A Postmodern Reimagining of the Past Media Magazine 73 has a feature exploring Deutschland 83 as a postmodern media product. Read ‘Deutschland 83 - A Postmodern Reimagining of the Past’ in MM73  (p18). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions: 1) What were the classic media representations of the Cold War? They showed a binary ‘good vs evil’ view. The East was “grey and stark,” with “strict limitations,” while the West had “department stores, restaurants and cars.” Spy dramas were “pro-West” and showed “a hero that represents alpha western individualism.” 2) Why does Deutschland 83 provide a particularly good example for postmodern analysis?  It challenges the established views of the Cold War. It uses “pastiche, parody and irony” and has a young officer as its main protagonist. 3) P...

TV Context

   Television industry contexts: Blog tasks To finish our work on television, we need to complete some tasks exploring industry contexts around foreign-language TV, the changing audience for television and how streaming impacts the way audiences consume TV. Indeed, when answering these questions, consider the issues from both an  audience  and  industry  perspective. Independent: British viewers can't get enough of foreign-language dramas Read this  Independent feature on foreign-language dramas . If the website is blocked or forcing you to register  you can access the text of the article here . It features an in-depth interview with Walter Iuzzolino who curates Channel 4's Walter Presents programming. Answer the questions below: 1) What does the article suggest regarding the traditional audience for foreign-language subtitled media? It used to be seen as niche and pretentious. Only a small group of people watched it. 2) What does Walter...

TV: Deutschland 83 case study

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  TV: Deutschland 83 case study   Introduction: Reviews and features Read the following reviews and features on  Deutschland 83 : The Guardian - Your next box set: Deutschland 83 The Guardian - Deutschland 83 Pity the Germans don't like it 1) Find one positive aspect and one criticism of  Deutschland 83  in the reviews. Yet as if to make up for such a radical premise, it then backtracks into stereotype. Stasi officers are cruel ideologues who blackmail family members and fake reports for political ends. It’s not all retro-smirking at oatmeal computer hardware and  99 Red Balloons , though (even if the latter is sung at a youthful East German house party as if it is the coolest tune in town). Deutschland 83 is a serious thriller driven by jeopardy of the all-out nuclear kind. Austere-looking East German newsreaders continually pop up against mustard backdrops with updates on the deployment of mid-range  Pershing II  missiles. 2) Why does the second...