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Showing posts from May, 2025

Music Video: Postcolonial theory

  Postcolonial theory: blog tasks Wider reading on race and Old Town Road Read  this W Magazine deep dive on the Yeehaw agenda  and answer the following questions:  1) What are the visual cues the article lists as linked to the western genre?  The article lists cowboy hats, cow prints, rhinestones, fringed suede jackets, bolo ties, chaps, and knee-high leather boots as visual markers of the western genre. These cues are prominent in both fashion shows and music videos linked to the Yeehaw Agenda. 2) How did the Yeehaw agenda come about?  The term originated in 2018 from Bri Malandro, an American Texas based pop culture archivist. Her Instagram account, @theyeehawagenda, acts as a celebration and archive of black cowboy styles in pop culture, highlighting on figures like BeyoncĂ© and Bernie Mac. 3) Why has it been suggested that the black cowboy has been 'erased from American culture'?  American cowboy culture has been strongly associated with whiteness...

Intro to music videos

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  1) What is the purpose of a music video? A music video is made to show the song’s ideas and feelings with pictures. It helps get more people to listen to the song and makes the artist more famous. It also helps to tell a story or show the meaning of the song. 2) How has the digital age changed the production and distribution of music videos? You don’t need expensive equipment anymore because you can use your phone or computer. Also, instead of waiting for TV to show the video, artists can upload them to YouTube or other sites to reach people all over the world 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? The three big record labels behind VEVO are Universal Music Group, Sony Music, and Warner Music. VEVO is a website where music videos are shown, and it was created to help artists make money from their videos and to share them on YouTube. 4) What are the key conventions of a music video? Peformance Story Visuals Style Editing 5) How can...

Old town road csp

Lil Nas X - Old Town Road: Blog tasks Background and cultural contexts Read  this Vox feature and podcast transcript on Lil Nas X and Old Town Road . Make sure you read the whole thing - including the podcast transcript - then answer the following questions:  1) What is the big debate regarding Old Town Road and genre? People argue if the song is country or not. It mixes country and rap. Billboard removed it from the country chart. #\2) What do you learn about the background of Lil Nas X and Old Town Road from the podcast transcript? Lil Nas X is from Atlanta. He made the song using a beat he found online. He called it “country trap.” It got big on TikTok. 3) What is the Yeehaw agenda? It is a trend where Black people dress in cowboy style. It mixes Black culture with country looks. 4) How did the story become a debate about race in America? Billboard removed the song from the country chart. Some think it was because Lil Nas X is Black. Country music is mostly white. 5) How ...